At 28, Bryan Gorog of BCG Concepts in Los Angeles is already a 10-year veteran of the electronics industry. The combination of having so much experience under his belt while still a young man is serving him well not only in creating, selling and installing integrated A/V and control packages that are attractive and affordable for GenY clients, but also in running his business efficiently.
Gorog’s playbook is not unlike many small veteran integrators: He runs a lean-and-mean operation in which he does all the sales and system design himself. He also recognizes the importance of strong customer service and upselling audio via a quality demo technique in his home showroom.
But where he departs from the norm is how he brings his solutions to market for the next generation of custom electronics clients. The Internet, packaged solutions for condo owners and a successful collaborative relationship with skateboard legend and MTV star Rob Dyrdek are all means BCG uses to grow. Internally, he also embraces technology and software for purchasing, communications, billing and more...
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